e entrepreneur as a constructor of connections

This paper attempts to recast the entrepreneur by synthesizing ideas from personal construct psychology and systems-based evolutionary economics. It retains an Austrian subjectivist emphasis but focuses on rapid product innovation rather than abitrage. Profit opportunities are mental constructs that link products and revenue streams. Entrepreneurs develop new products by forming novel connections between existing product elements and diverse technologies, mindful of the connections between these products and the complex structures of consumer lifestyles. These linkages are often formed in the context of large multi-product firms, as well as being the basis of new enterprises, so entrepreneurship overlaps with strategic management