Analysis of links and features of tourism destination’s stakeholders. An empirical investigation of a South Italian Region

Classification: case study This paper analyzes links between private and public operators in the tourism network resulting from management and marketing activities, using a Network Analysis (NA) approach. Based on a survey in the Southern Italian Region of Molise, during the period February-September 2008, on a sample of 200 hospitality firms, we employ quantitative and qualitative methods to investigate the network characteristics and assess the links among stakeholders and the importance of their relationships. Results confirm that public stakeholders are more important for both management and marketing activities than private sector. 1