Add to ORKGThis paper aims to analyze the role of Customer Relationship Management (CRM) as
The service is the fundamental experience that takes place in the contact between the organization a...
The conditions for doing business are rapidly changing. Consumptions patterns are different, there...
Driving Customer Relationship Management (CRM) Performance: The Role of Knowledge Stores and Technol...
This paper aims to analyze the role of Customer Relationship Management (CRM) as a support for Knowl...
The term CRM, Customer Relationship Management, is one of the most used word both in Marketing and I...
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is...
This chapter aims to provide a complete characterization of the different perspectives of customer r...
Customer relationship is the theme across all segments. Its importance consists especially in buildi...
This chapter aims to provide a complete characterization of the different perspectives of customer r...
Purpose: To review the literature on Customer Relationship Management (CRM), identify the CRM models...
This chapter aims to provide a complete characterization of the different perspectives of customer r...
In recent years, the number of Customer Relationship Management (CRM) implementations has risen sign...
Addressing the needs and wants of the customers increases the intention of the customers to remain l...
In recent years, companies have integrated their customer relationship management (CRM) and knowledg...
Customer Relationship Management is the most vigorous tools in our era and is the integration of tru...
The service is the fundamental experience that takes place in the contact between the organization a...
The conditions for doing business are rapidly changing. Consumptions patterns are different, there...
Driving Customer Relationship Management (CRM) Performance: The Role of Knowledge Stores and Technol...
This paper aims to analyze the role of Customer Relationship Management (CRM) as a support for Knowl...
The term CRM, Customer Relationship Management, is one of the most used word both in Marketing and I...
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is...
This chapter aims to provide a complete characterization of the different perspectives of customer r...
Customer relationship is the theme across all segments. Its importance consists especially in buildi...
This chapter aims to provide a complete characterization of the different perspectives of customer r...
Purpose: To review the literature on Customer Relationship Management (CRM), identify the CRM models...
This chapter aims to provide a complete characterization of the different perspectives of customer r...
In recent years, the number of Customer Relationship Management (CRM) implementations has risen sign...
Addressing the needs and wants of the customers increases the intention of the customers to remain l...
In recent years, companies have integrated their customer relationship management (CRM) and knowledg...
Customer Relationship Management is the most vigorous tools in our era and is the integration of tru...
The service is the fundamental experience that takes place in the contact between the organization a...
The conditions for doing business are rapidly changing. Consumptions patterns are different, there...
Driving Customer Relationship Management (CRM) Performance: The Role of Knowledge Stores and Technol...