Cultural novelty and adjustment: Western

Abstract Although seldom formally tested, the traditional assumption in the literature on expatriate management is that the greater the cultural novelty of the host country, the more difficult it would be for the expatriate to adjust. To be able to test this proposition, a mail survey was directed towards Western business expatriates in China. Three sociocultural adjustment variables were examined: general, interaction and work adjustment. Although a negative relationship was hypothesized between cultural novelty and the three adjustment variables, results of the hierarchical multiple regression analysis showed that there was no significant association between them. Although highly tentative, the suggestion that it is as difficult for business expatriates to adjust to a very similar culture as to a very dissimilar culture is fundamental. Implications of this potentially crucial finding are discussed in detail