Norms 1 Running Head: DRINKING NORMS ON THE CAMPUS OF UT

This article explores the relationship between social norms and alcohol consumption habits of first-year college students. Through the viewpoint of the social norms theory, previous research will be reviewed that highlights the difference between misperceptions and reality, how to change misperceptions, and what social norms campaigns work. A social norms campaign was done on The University of Tennessee's campus and it will be explained and analyzed within this article as well. The results from the experiment will indicate areas of improvement and areas of interest for future studies of the subj ect of alcohol norms on college campuses