l Philanthropy

This paper presents an overview of two cases that illustrate a few lessons from cre-ative solutions implemented by the private sector as part of its social responsibility to contribute to the improvement of living conditions of disadvantaged communi-ties while expanding markets and increasing profitability. As shown in this paper, business initiatives are now using creative solutions to contribute successfully to alleviating social problems. These two examples provide inspiration for greater involvement of business in development, combining profits with a contribution to poverty alleviation. l Corporate social responsibility l Corporate citizenshi