Add to ORKGAfter content analyzing 100 multinational companies ’ webpages for American and Chinese consumers respectively, this study validates Singh et al.’s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market
This study examined the public relations strategies on corporate web sites for the top 100 companies...
The study examined search engine coverage of websites across countries and domains. Websites in four...
To find an appropriate balance between centralization and localization is a key factor for a success...
After content analyzing 100 multinational companies\u27 webpages for American and Chinese consumers ...
Website localization is important for companies to do business in the international market. This pap...
This study is the first involving international firms and the localization of firms' websites for a ...
Website Localization is an important part of international technical communication. Its goal is to m...
Website Localization is an important part of International technical communication. Its goal is to m...
This study explored the cultural knowledge and analysis needed for the successful localization of we...
Despite the fact that recently the world has become a global village, localization still keeps its i...
The main purpose of this study is to propose and apply an analytical framework to help B2B marketers...
Do companies adopt standardised strategy in the web communication or do they localise in the differe...
To address the possible impacts of cultural differences, companies tend to set up localized websites...
The following paper analyzes the trends in e-commerce, the variations among global e-consumers, and ...
This paper reports the results of a longitudinal study of 2562 images on the homepages of successful...
This study examined the public relations strategies on corporate web sites for the top 100 companies...
The study examined search engine coverage of websites across countries and domains. Websites in four...
To find an appropriate balance between centralization and localization is a key factor for a success...
After content analyzing 100 multinational companies\u27 webpages for American and Chinese consumers ...
Website localization is important for companies to do business in the international market. This pap...
This study is the first involving international firms and the localization of firms' websites for a ...
Website Localization is an important part of international technical communication. Its goal is to m...
Website Localization is an important part of International technical communication. Its goal is to m...
This study explored the cultural knowledge and analysis needed for the successful localization of we...
Despite the fact that recently the world has become a global village, localization still keeps its i...
The main purpose of this study is to propose and apply an analytical framework to help B2B marketers...
Do companies adopt standardised strategy in the web communication or do they localise in the differe...
To address the possible impacts of cultural differences, companies tend to set up localized websites...
The following paper analyzes the trends in e-commerce, the variations among global e-consumers, and ...
This paper reports the results of a longitudinal study of 2562 images on the homepages of successful...
This study examined the public relations strategies on corporate web sites for the top 100 companies...
The study examined search engine coverage of websites across countries and domains. Websites in four...
To find an appropriate balance between centralization and localization is a key factor for a success...