DOIAbstract
International Marketing refers to the understanding of marketing practices in different countries (comparative descriptions); its structural determinants anchored to na-tional differences (comparative explanations); and deploy
International Marketing refers to the understanding of marketing practices in different countries (comparative descriptions); its structural determinants anchored to na-tional differences (comparative explanations); and deploy
In 21st century market, globalization and liberalization has opened new doors for the producers and ...
This paper investigates levels of adaptation and standardisation in international marketing tactics,...
M. Comm.Markets in different countries around the world are subject to a myriad of influences. Some ...
Marketing is a universal economic activity present in all human societies, regardless of the polit...
The modern world economic space represents a global system of economic interconnections and interdep...
This chapter provides an overview of international marketing. It covers definitional issues concerni...
Analysis of the change of marketing solutions in the process of internationalisation of a company re...
International Marketing and globalization underwent fundamental changes in the last two decades. Glo...
Analyses the four main components of Kellogg’s marketing mix (product, price, place and promotion) a...
International Marketing, a compilation of open educational resources, discusses how organizations ma...
AbstractDespite increasing importance of international marketing for firms to survive and continue t...
This conceptual paper aims to contribute to a theoretical understanding about service branding in in...
This paper offers a fresh methodological insight in examining the functional relationship between st...
The process of increasing openness of international markets is forcing businesses to a major rethink...
In this conceptual paper, the main international marketing problem discussed is how business and rel...
In 21st century market, globalization and liberalization has opened new doors for the producers and ...
This paper investigates levels of adaptation and standardisation in international marketing tactics,...
M. Comm.Markets in different countries around the world are subject to a myriad of influences. Some ...
Marketing is a universal economic activity present in all human societies, regardless of the polit...
The modern world economic space represents a global system of economic interconnections and interdep...
This chapter provides an overview of international marketing. It covers definitional issues concerni...
Analysis of the change of marketing solutions in the process of internationalisation of a company re...
International Marketing and globalization underwent fundamental changes in the last two decades. Glo...
Analyses the four main components of Kellogg’s marketing mix (product, price, place and promotion) a...
International Marketing, a compilation of open educational resources, discusses how organizations ma...
AbstractDespite increasing importance of international marketing for firms to survive and continue t...
This conceptual paper aims to contribute to a theoretical understanding about service branding in in...
This paper offers a fresh methodological insight in examining the functional relationship between st...
The process of increasing openness of international markets is forcing businesses to a major rethink...
In this conceptual paper, the main international marketing problem discussed is how business and rel...
In 21st century market, globalization and liberalization has opened new doors for the producers and ...
This paper investigates levels of adaptation and standardisation in international marketing tactics,...
M. Comm.Markets in different countries around the world are subject to a myriad of influences. Some ...
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