Social Media Analytics for Competitive Advantage

Big Data Analytics is getting a great deal of attention in the business and government communities. If it lives up to its name, visual analytics will be a prime path by which visualization competes successfully in this arena. This paper discusses some fundamental work we have done in this area through integration of interactive visualization and automated analysis methods and the applications that have resulted. Categories and Subject Descriptors (according to ACM CCS): Visualization [I.6.9.A]: — 1