Executive Summary

Social media is a phenomenon that has transformed the interaction and communication of individuals throughout the world. However, social media is not a new concept- it has been evolving since the dawn of human interaction. In recent times, social media has impacted many aspects of human communication, thereby impacting business. Social networking has become daily practice in some users ‟ lives. In this article, the authors describe features and the evolution of social media, including major social networking sites that came into existence during the 21 st century. Some of the sites discussed include Facebook, YouTube, Twitter, MySpace, CyWorld