1Mega-events as a Response to Poverty Reduction: the 2010 FIFA World Cup and its Urban Development Implications

This paper reflects on the trajectory that urban development associated with the 2010 FIFA World Cup has taken in South Africa. The argument suggests that a unique moment has been lost regarding the ability of the World Cup to serve as a catalyst for urban development. This notion is supported by a digest of the international literature which takes a cautious stance in its assessment of the benefits of mega-events. Hence, this paper posits that it is unlikely that poverty alleviation, as a result of fast-tracking South Africa’s urban development impetus, will constitute a significant outcome of the World Cup. Rather, development benefits in cities are likely to be fairly circumscribed. Legacy, the paper argues, should therefore advance beyond the language of social justice. In this regard, vigorous public debate is required to arrive at a national consensus of what kind of legacy the 2010 FIFA World Cup is realistically able to achieve