Add to ORKGCopyright © 2011. The authors of each of the articles published in this issue own the copyrights to their works. For permission to reprint, please contact them (see title page for contact information). Journal of Health & Mass Communication (ISSN 1940-9354 print, 1940-9362 online) is a peer-reviewed scientific journal that publishes theoretical and empirical papers and essays and book reviews that advance an understanding of mass media effects or processes with respect to health-related issues or topics. Submissions may have a psychological, social, historical or cultural orientation but must focus on mass communication and health. All theoretical and methodological perspectives are welcomed. All manuscripts undergo blind peer review