Facial nerve peripheral … 68 MARKETING OF UNIVERSITY MEDICAL EDUCATION – THE FOREIGN AND BULGARIAN EXPERIENCE

Summary. Modern planning and management of university medical education and public health should obligatorily take into consideration the principles of marketing in this specific area of social life. The idea of implementing marketing of university medical educa-tion is supported by evidence from several foreign countries such as England, Germany, Japan, etc. The educational infrastructure is an obligatory precondition for state-of-the-art university medical education in any country. In the Medical University of Varna, rich experi-ence has been gained with teaching students from abroad. The diploma received by Bulgar-ian citizens is accompanied by European certificate. Proper incorporation of Bulgarian re-search on marketing of university medical education into the international scientific commu-nity could help meeting the rising requirements of competitive and collaborative world health markets. Key words: education market, university medical education, information infrastructure, Bulgaria uman health suggested by WHO as the paradigm of ‘health for all’ represents a serious challenge for modern society facing a variety of dramatic political, socio-economic, socio-cultural, and demographic changes worldwide during the recent decades. Medical education develops under the conditions of continuous scientific progress in the interdisciplinary fields of medicine, on the one hand, and of a relatively sustainable academic tradition, on the other hand, to warrant the production of medical graduates capable of effec-tively serving the population by satisfying its rising health needs. Globalization as one of the reasons for progressive social stratification and impoverishment creates a series of health policy dilemmas in the developing and developed countries. Con-temporary planning and management of university medical education and public health in a given country or groups of countries should obligatorily take into con-sideration the principles of marketing in this specific area of social life. Monitoring H Marketing of u iversity medic