Serial deployment of attention during visual search

This study examined whether objects are attended in serial or in parallel during a demanding visual search task. A component of the event-related potential waveform, the N2pc wave, was used as a continuous measure of the allocation of attention to possible targets in the search arrays. Experiment 1 demonstrated that the relative allocation of attention shifts rapidly, favoring one item and then another. In Experiment 2, a paradigm was used that made it possible to track the absolute allocation of attention to individual items. This experiment showed that attention was allocated to one object for 100–150 ms before attention began to be allocated to the next object. These findings support models of attention that posit serial processing in demanding visual search tasks. The primate visual system must solve complex computational problems to process scenes that contain more than one objec