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After the rapid success of microcredit and, to a lesser extent, microsavings in the past decades, microinsurance has been the third financial service to enter emerging financial markets in the developing world. Microinsurance could provide high welfare gains, given that low-income people often lack efficient strategies to manage and cope with risks, such as death, illness, old age, droughts or floods. In light of the low coverage of public security systems in many developing countries, it is seen as a promising innovation that could offer better protection for low-income people. However, little is known about the factors that constrain or facilitate demand to translate into uptake of microinsurance and on the product characteristics and business practices that create value for them. This thesis applies quantitative econometric and qualitative methods – based on own household and individual survey data as well as focus group discussions – to investigate participation patterns and perceived value in micro life insurance in Ghana. The results reveal, first, that household uptake of micro life insurance does not entirely follow the predictions made by standard insurance theories. Informal trust-buildin