Add to ORKGThis article introduces a goal-based view of consumer choice in which (1) choice is influenced by three classes of goals (consumption goals, criterion goals, and process goals), (2) goals are cognitively represented, and (3) the impact of a goal on choice depends on its activation. For each class of goals, we discuss how goal activation is influenced by direct (subconscious) goal priming, by spreading activation from choice options, from other goals, and from the context, and by goal (non-)achievement. Opportunities for modeling goal-based choice, the integration of emotions in a theory of goal-based choice, and relationships with dual-process theories of decision making are discussed
In standard economic and decision theory, it has been assumed that all decision makers have the same...
This paper develops new directions on how individuals’ use of multiple goals can be incorporated in ...
Expectancy and value have emerged as two major determinants of motivation. However, the exact nature...
This paper extends the familiar multi-stage framework for choice by explicitly describing the role t...
This chapter discusses a role for goals in choice processing and in the perception of value of objec...
My research examines how active consumption goals, defined as the benefits sought by the consumer, i...
This paper extends the familiar multi-stage framework for choice by explicitly describing the role t...
This paper extends the familiar multi-stage framework for choice by explicitly describing the role t...
The authors propose a goal-based model of product evaluation and choice. The model is intended to ac...
The goal of this article is to deepen the understanding of the consideration stage in choice process...
No abstract.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/34942/1/1_ftp.pd
This dissertation examines whether a nonconscious goal can change preferences between binary options...
This dissertation examines whether a nonconscious goal can change preferences between binary options...
This paper extends the familiar multi-stage framework for choice by explicitly describing the role t...
How do consumers manage goal conflicts before making a choice? This question was studied by examinin...
In standard economic and decision theory, it has been assumed that all decision makers have the same...
This paper develops new directions on how individuals’ use of multiple goals can be incorporated in ...
Expectancy and value have emerged as two major determinants of motivation. However, the exact nature...
This paper extends the familiar multi-stage framework for choice by explicitly describing the role t...
This chapter discusses a role for goals in choice processing and in the perception of value of objec...
My research examines how active consumption goals, defined as the benefits sought by the consumer, i...
This paper extends the familiar multi-stage framework for choice by explicitly describing the role t...
This paper extends the familiar multi-stage framework for choice by explicitly describing the role t...
The authors propose a goal-based model of product evaluation and choice. The model is intended to ac...
The goal of this article is to deepen the understanding of the consideration stage in choice process...
No abstract.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/34942/1/1_ftp.pd
This dissertation examines whether a nonconscious goal can change preferences between binary options...
This dissertation examines whether a nonconscious goal can change preferences between binary options...
This paper extends the familiar multi-stage framework for choice by explicitly describing the role t...
How do consumers manage goal conflicts before making a choice? This question was studied by examinin...
In standard economic and decision theory, it has been assumed that all decision makers have the same...
This paper develops new directions on how individuals’ use of multiple goals can be incorporated in ...
Expectancy and value have emerged as two major determinants of motivation. However, the exact nature...