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User involvement in service innovations User involvement in service innovations can shorten development cycles and im-prove the quality of innovations. This report gives an overview of current state of the art in user involvement in service innovations. The review is based on three different research viewpoints: marketing and business research, human-centred de-sign and media research. In each of these research fields we can see a similar trend of changing the attitude towards users; from passive research object to an active design partner, potential resource and co-producer. The transition from product design to service design requires that design and usage should be more firmly con-nected. In addition to the actual design process and design in use, users should increasingly be involved also in early innovation phases, in ideating what kinds of services should be designed for them and with them. The report analyses user involvement in service innovations: who should be involved in the design, what motivates the users to participate and what kinds o