JOURNAL OF BUSINESS, MANAGEMENT AND SOCIAL SCIENCES

It is a well-known fact that tourism involves commercial exchanges, commitments, development and cultural sustainability, towards the tranquility and the satisfaction of the people's aspirations. The world crisis means a moment of incertitude, but opens, also, immense possibilities. It is true that we face one of the highest economic deficits from the last half a century, with an economic disorder, with the increase of the unemployment and the decrease of the trust in the market, all these generating a recession whose end is not entirely known. The fact that this crisis overlaps the problems caused by the climate changes determines increased difficulties in the creation of new workplaces, in the imperious attempt to reduce poverty. This crisis places, at the same time, a constant pressure on tourists, but also on the employees from the tourism industry and the tourist market, considerably threatening the policies and the actual practices. It is true that, from several decades, the sector of tourist activity has known numerous come-backs, coping with serious crisis from natural causes or as a result of the human activity. But, as Phoenix bird that rises again from its own ashes, tourism has constantly proved a remarkable capacity of recovery and it has done that even more powerful, proving that it is a perfectly viable sector. The re-launching has become synonymous with this sector of activity. This economic crisis does not have very clear terms, but in tourism it is certain that a new state of mind is necessary. History shows us that the most difficult periods have been the ones that offered the major opportunities