Abstract — Motivated by the complexity of spatio-temporal patterns of interconnected human processes (e.g., crowds, car traffic, social networks), this paper sets forth the fractal dy-namic games as an analytical tool for modeling and predicting human dynamics. Starting from a statistical physics description of interactions between agents and from the observed statisti-cal properties of economic measures, we construct a master equation characterizing the dynamics of cost functionals as stochastic variables affected by additive and multiplicative noise forces. Given the significance of human behavior, we allow the cost distribution to depend on the evolution of agents density. By coupling the description of agent dynamics through a fractal s...