Add to ORKGMass communication holds substantial promise as a tool for reaching and persuading people to adopt new and healthier lifestyles. This has long been recognized by those interested in prevention of drug abuse and in other unhealthy behaviors (Flay & Sobel, 1983; Rogers & Storey, 1987; Schilling & McAlister, 1990; Wallack, 1989). Prevention efforts, such as the National Institut
This article summarizes the theoretical underpinnings, substantive contents, and limitations of comp...
Drug prevention approaches range from those that target society as a whole (environmental and univer...
Advertisers have used mass media campaigns for decades to promote consumerism; public service announ...
This article will review the role of behavioral theory in the National Youth Anti-Drug Media Campaig...
In response to the National Drugs Strategy 2001-2008 a national mass media awareness campaign was un...
The use of mass media campaigns in drug prevention is both relatively common and not without controv...
BackgroundThe mass media have been used as a way of delivering preventive health messages. They have...
The common view of drug prevention, particularly in lay audiences, is that it consists of informing ...
This paper investigates the role of media, source and message credibility in the process of preventi...
Cigarette advertising and promotion have been shown to influence smoking in young persons, but the p...
OBJECTIVE: To determine whether there is evidence that mass-media campaigns can be effective in redu...
We describe the development of a media campaign that decreased the uptake of substances by 40 % amon...
This article describes and reflects upon efforts to generate greater support for media literacy and ...
In the 1980s, government agencies sought to utilize research on drug use prevention to design media ...
This article describes and reflects upon efforts to generate greater support for media literacy and ...
This article summarizes the theoretical underpinnings, substantive contents, and limitations of comp...
Drug prevention approaches range from those that target society as a whole (environmental and univer...
Advertisers have used mass media campaigns for decades to promote consumerism; public service announ...
This article will review the role of behavioral theory in the National Youth Anti-Drug Media Campaig...
In response to the National Drugs Strategy 2001-2008 a national mass media awareness campaign was un...
The use of mass media campaigns in drug prevention is both relatively common and not without controv...
BackgroundThe mass media have been used as a way of delivering preventive health messages. They have...
The common view of drug prevention, particularly in lay audiences, is that it consists of informing ...
This paper investigates the role of media, source and message credibility in the process of preventi...
Cigarette advertising and promotion have been shown to influence smoking in young persons, but the p...
OBJECTIVE: To determine whether there is evidence that mass-media campaigns can be effective in redu...
We describe the development of a media campaign that decreased the uptake of substances by 40 % amon...
This article describes and reflects upon efforts to generate greater support for media literacy and ...
In the 1980s, government agencies sought to utilize research on drug use prevention to design media ...
This article describes and reflects upon efforts to generate greater support for media literacy and ...
This article summarizes the theoretical underpinnings, substantive contents, and limitations of comp...
Drug prevention approaches range from those that target society as a whole (environmental and univer...
Advertisers have used mass media campaigns for decades to promote consumerism; public service announ...