Add to ORKGAdvances in viral marketing and social media have made buzz the hot topic of 2010. This paper reports on the development and validation of a new research approach, which taps into the causes of contagiousness. It shows that there is a lot more to contagion than either word-of-mouth or emotional engagement
The spread of social phenomena such as behaviors, ideas or products is an ubiquitous but remarkably ...
The idea behind the article is to explain the mechanism behind the contagion and characterize the re...
Social contagion is a subset of contagion which includes all social phenomena that can and do spread...
Advances in viral marketing and social media have made buzz the hot topic of 2010. This paper report...
The advent and growth of large-scale, online social networking has brought with it not only a near-u...
This paper clarifies the understanding of the contagion phenomenon. The increasing use of the contag...
This article shows that Medical Innovation—the landmark study by Coleman, Katz, and Menzel—and sever...
The goal of the study is to formalize the concept of viral marketing (VM) as a close derivative of c...
This article shows that Medical Innovation—the landmark study by Coleman, Katz, and Menzel—and sever...
Why do certain cultural items capture persistent collective interest while others languish? This res...
listed in reverse alphabetical order. The authors thank Don Lehmann, Christophe Van den Bulte, Dunca...
Social influence can lead to behavioural 'fads' that are briefly popular and quickly die out. Variou...
The term “contagion” has become increasingly popular as an omnibus catch-all to depict all kinds of ...
work and are listed in reverse alphabetical order. The authors thank Don Lehmann, Christophe Van den...
The spread of social phenomena such as behaviors, ideas or products is an ubiquitous but remarkably ...
The spread of social phenomena such as behaviors, ideas or products is an ubiquitous but remarkably ...
The idea behind the article is to explain the mechanism behind the contagion and characterize the re...
Social contagion is a subset of contagion which includes all social phenomena that can and do spread...
Advances in viral marketing and social media have made buzz the hot topic of 2010. This paper report...
The advent and growth of large-scale, online social networking has brought with it not only a near-u...
This paper clarifies the understanding of the contagion phenomenon. The increasing use of the contag...
This article shows that Medical Innovation—the landmark study by Coleman, Katz, and Menzel—and sever...
The goal of the study is to formalize the concept of viral marketing (VM) as a close derivative of c...
This article shows that Medical Innovation—the landmark study by Coleman, Katz, and Menzel—and sever...
Why do certain cultural items capture persistent collective interest while others languish? This res...
listed in reverse alphabetical order. The authors thank Don Lehmann, Christophe Van den Bulte, Dunca...
Social influence can lead to behavioural 'fads' that are briefly popular and quickly die out. Variou...
The term “contagion” has become increasingly popular as an omnibus catch-all to depict all kinds of ...
work and are listed in reverse alphabetical order. The authors thank Don Lehmann, Christophe Van den...
The spread of social phenomena such as behaviors, ideas or products is an ubiquitous but remarkably ...
The spread of social phenomena such as behaviors, ideas or products is an ubiquitous but remarkably ...
The idea behind the article is to explain the mechanism behind the contagion and characterize the re...
Social contagion is a subset of contagion which includes all social phenomena that can and do spread...