Add to ORKGSwitching cost is one of the most discussed contemporary issues in marketing in attempt to explain consumer behaviour. The present research studied switching cost and its relationships with customer retention, loyalty and satisfaction in the Nigerian telecommunication market. Based on questionnaire administered to customers in the mobile telecommunication industry; the study finds that customer satisfaction positively affects customer retention and that switching cost affects significantly the level of customer retention. However, the effect of switching barriers on retention is only significant when customers consider to exit
This research investigates the path from Integrated Marketing Communications (IMCs) to switching cos...
As the competition in the market is increasingly fierce, increasing consumers ’ switching cost has a...
The objective of this study is to examine the effects of consumer innovativeness, serv...
Few studies in marketing have examined the role of switching costs in regards of both customer satis...
The conditions for doing business are changing rapidly. In last few years the mobile telecom market ...
Customer service has received considerable attention in marketing literature. This paper attempts to...
Submitted in partial fulfilment of the requirements for the Degree of Masters in Business Administr...
The purpose of this study was to explore the role of switching costs in the relationship between sat...
AbstractThe purpose of this study was to explore the role of switching costs in the relationship bet...
Customer switching costs have emerged as one of the fundamental drivers of customer retention. altho...
Purpose: This study sheds some light on factors that affect customer switching intention in the Mala...
The objectives of the study are to reveal the influence of customer satisfaction on customer loyalty...
Purpose Stabilizing business in highly competitive and volatile business-to-business (B2B) markets i...
This thesis seeks to explain the dynamics influencing customer loyalty in the Czech market for mobil...
A theoretical hypothesis that switching costs have effects of regulation is proposed by analyzing re...
This research investigates the path from Integrated Marketing Communications (IMCs) to switching cos...
As the competition in the market is increasingly fierce, increasing consumers ’ switching cost has a...
The objective of this study is to examine the effects of consumer innovativeness, serv...
Few studies in marketing have examined the role of switching costs in regards of both customer satis...
The conditions for doing business are changing rapidly. In last few years the mobile telecom market ...
Customer service has received considerable attention in marketing literature. This paper attempts to...
Submitted in partial fulfilment of the requirements for the Degree of Masters in Business Administr...
The purpose of this study was to explore the role of switching costs in the relationship between sat...
AbstractThe purpose of this study was to explore the role of switching costs in the relationship bet...
Customer switching costs have emerged as one of the fundamental drivers of customer retention. altho...
Purpose: This study sheds some light on factors that affect customer switching intention in the Mala...
The objectives of the study are to reveal the influence of customer satisfaction on customer loyalty...
Purpose Stabilizing business in highly competitive and volatile business-to-business (B2B) markets i...
This thesis seeks to explain the dynamics influencing customer loyalty in the Czech market for mobil...
A theoretical hypothesis that switching costs have effects of regulation is proposed by analyzing re...
This research investigates the path from Integrated Marketing Communications (IMCs) to switching cos...
As the competition in the market is increasingly fierce, increasing consumers ’ switching cost has a...
The objective of this study is to examine the effects of consumer innovativeness, serv...